How to create an ace, pop-up brand of tampons?
Source:News Release time:23/08/01 Hits 96 order
First, there should be a good brand trademark. Simple, easy to understand, easy to remember, good to hear, have meaning, have connotation, easy to spread, easy for consumers to associate and trust.
Second, there should be a reasonable market positioning. Such as: target consumer groups and portrait, pain points, itch points, cool points, demand points, age, spending power, spending preferences, buying habits, buying channels, decision-making mode, spending power and so on.
Third, there should be a reasonable price strategy. Such as: differentiated high-grade high-grade high-priced, ordinary type of low price of thin margins, high-end type of descending strike pricing strategy.
Fourth, there should be appropriate sales channels. Such as: live e-commerce, community group-buying e-commerce, traditional e-commerce, community e-commerce, micro-business, direct sales, OTC, mother and baby channels, KA stores malls and supermarkets, chain convenience stores, traditional retail (wholesalers, retailers), import and export, etc.,
Fifth, to have a scientific sales model. Such as: how to expand customers? How to sell goods? How to incentivize? How to share money? How to service?
Sixth, product marketing promotion mode. Such as: offline promotions, online promotions, new retail promotions, traditional advertising and marketing, new media marketing, holiday promotions, weekend promotions, anniversary promotions, 3.8 Festival promotions, 6.18 promotions, double eleven promotions, double twelve promotions, joint promotions and so on.
Seven, clear benchmarking of competing brands. Such as: cost leadership strategy, imitation competition, differentiated competition, beyond the competition, focus strategy, SWOT analysis.
Eight, the formation of excellent business team. Such as: manipulator, team leader, marketing, project planning, sales development, financial management, supply chain management, target management, responsibility and rights system, implementation of the implementation of the executive, professional consultants, third-party pulse, lean management system.
Nine, looking for head reputation factory. Such as: professional factories, 100% pure OEM factories, factories that practice lean management, factories with ERP systems, year factories, word-of-mouth factories, head factories, large factories, reliable factories, group factories, factories that serve or have served big brands, like Guangdong Chuan Tian Sanitary Products Co.
X. Looking for factory sales jobbers. Such as: in the major self-media, social platforms to share industry expertise and professional experience more sales experts, like Hou Songlin.
Second, there should be a reasonable market positioning. Such as: target consumer groups and portrait, pain points, itch points, cool points, demand points, age, spending power, spending preferences, buying habits, buying channels, decision-making mode, spending power and so on.
Third, there should be a reasonable price strategy. Such as: differentiated high-grade high-grade high-priced, ordinary type of low price of thin margins, high-end type of descending strike pricing strategy.
Fourth, there should be appropriate sales channels. Such as: live e-commerce, community group-buying e-commerce, traditional e-commerce, community e-commerce, micro-business, direct sales, OTC, mother and baby channels, KA stores malls and supermarkets, chain convenience stores, traditional retail (wholesalers, retailers), import and export, etc.,
Fifth, to have a scientific sales model. Such as: how to expand customers? How to sell goods? How to incentivize? How to share money? How to service?
Sixth, product marketing promotion mode. Such as: offline promotions, online promotions, new retail promotions, traditional advertising and marketing, new media marketing, holiday promotions, weekend promotions, anniversary promotions, 3.8 Festival promotions, 6.18 promotions, double eleven promotions, double twelve promotions, joint promotions and so on.
Seven, clear benchmarking of competing brands. Such as: cost leadership strategy, imitation competition, differentiated competition, beyond the competition, focus strategy, SWOT analysis.
Eight, the formation of excellent business team. Such as: manipulator, team leader, marketing, project planning, sales development, financial management, supply chain management, target management, responsibility and rights system, implementation of the implementation of the executive, professional consultants, third-party pulse, lean management system.
Nine, looking for head reputation factory. Such as: professional factories, 100% pure OEM factories, factories that practice lean management, factories with ERP systems, year factories, word-of-mouth factories, head factories, large factories, reliable factories, group factories, factories that serve or have served big brands, like Guangdong Chuan Tian Sanitary Products Co.
X. Looking for factory sales jobbers. Such as: in the major self-media, social platforms to share industry expertise and professional experience more sales experts, like Hou Songlin.
